More U.S. food companies are focused on sustainable agriculture — and believe the ag retail sector is a crucial partner in scaling sustainability.
Land O’Lakes, Inc. on Wednesday announced the formal organization of a new business unit, SUSTAIN, and its leadership.
SUSTAIN was developed in cooperation with United Suppliers (USI).
General Mills, Smithfield Foods, Campbell Soup Company and now Kellogg’s are advocating SUSTAIN in their sourcing regions. The ultimate goal of the project is to work with farmers along all points in the food supply chain to reduce fertilizer runoff, safeguard the environment, and ensure farm productivity.
The SUSTAIN business will be led by Matt Carstens, who has moved to Land O’Lakes, Inc. to serve as senior vice president.
Land O’Lakes, Inc., which recently announced a new public-private partnership with the State of Minnesota to protect and improve water quality across the state, brings a strong and evolving commitment to do more with less while helping feed a growing global population.
USI is a cooperative of 560 locally owned and controlled agricultural retailers who operate nearly 2,500 retail locations, and who serve growers spanning 45 million acres in the U.S. and Canada. USI’s SUSTAIN platform has been helping growers across the country train ag retailers in using proven, effective technologies, practices, and products to improve their soil health practices. The ag retail staff then shares this knowledge with the growers they serve, so the potential for bringing sustainability to scale is tremendous.
USI’s goal is to have 10 million acres enrolled in SUSTAIN by 2020. This represents the largest agricultural sustainability commitment by any agribusiness or food company to date.