National Corn Growers Association President Bart Schott this week gave a presentation on the NCGA’s Initiatives in NASCAR, advocacy and policy to the American Coalition for Ethanol’s “Rooted in America: 24th Annual Ethanol Conference” in Des Moines, Iowa.
During his presentation, Schott explained the incredible media attention that NCGA and its American Ethanol alliance partners, have drawn to both the importance and performance of this renewable, domestic biofuel.
As part of its overall Green Initiative, NASCAR switched the fuel used in every car in all three series to the Sunoco Green E15 blend in 2011. The move to an ethanol blend created a natural opportunity to partner on an initiative highlighting both the sport’s dedication to a cleaner environment, the many environmental and security benefits of ethanol and the important role American farmers play in the national movement toward biofuels.
Schott noted ethanol has a concrete impact on the rural communities across the Midwest through job creation and revenue generation.
“An average size ethanol plant adds $275 million dollars to the state economy annually,” explained Schott. “Furthermore, it creates 1,540 jobs, both directly and indirectly, in rural America at a time when increasing employment opportunities in our heartland is critical. With ethanol we avoid sending oil dollars overseas and actually create job opportunities for hard working Americans.”
Speaking on the incredible success of the program’s inaugural season, Schott noted that, by the end of June NASCAR had already placed positive messages about ethanol in front of approximately six million NASCAR fans who watch televised races and directly generated media valued at more than $7.5 million.
Schott emphasized the importance of presenting messages to these fans in particular noting NASCAR fans are three times more likely to purchase products and services from sport sponsors as non-fans. In gaining their attention, ethanol captures a loyal, passionate following.