CommonGround survey shows confusion among food consumers

A Gate-to-Plate survey commissioned by CommonGround demonstrates some of the confusion surrounding food labels and the actual meaning of some production practices.

Commonground, a grassroots coalition of farm women who want to foster conversations among all women about where our food comes from and how it is grown, was developed by the National Corn Growers Association, the United Soybean Board and their affiliates for volunteer family farm women to have the opportunity to engage with consumers through the use of a wide range of activities.

Through the study, CommonGround provides not only insight into what questions consumers have about food but also offers the women who make up CommonGround, volunteer family farmers, as a resource for those interested in finding answers and having an open, honest discussion.

“The CommonGround program grew out of a new demand from consumers for food information,” said Kentucky CommonGround farmer-volunteer Ashley Reding, who raises soybeans, corn and winter wheat in Howardstown, Ky. “The goal of CommonGround is to be a resource to provide moms with facts and information that can help them make informed food choices. As a farmer and a mother, I want individuals to feel empowered to make food choices based on facts and not fear.”

The study found many areas where confusion may be causing consumers to select specific products. Here are various results of the study, as provided by the National Corn Growers Association news release:

Eighty-four percent of moms surveyed believe that organic food is farmed without any pesticides, fertilizers or herbicides.

While one-fourth of the moms who participated in the survey said they had never heard of genetically modified foods, the majority of moms question the safety of GMO foods. Nearly half – 43 percent – of moms in the survey believe that GMO food is nutritionally and chemically different than non-GMO food.

More than half of moms in the survey said they believe it is important to feed their families hormone-free poultry and pork – even though it may cost more to do so.

More than half – 53 percent – of moms surveyed said it’s important to purchase food labeled “all natural,” whenever possible, because it is a more nutritious choice for their family.

More than half of moms surveyed said locally produced foods are always better for the environment.

Seven out of 10 moms surveyed believe the family farm is dying in the United States.

To find how these survey results conflict with actual facts, go to the CommonGround website.

Source: NCGA