NIAA Annual Conference on Livestock Tractability

The takeaway from the upcoming 2018 NIAA Annual Conference is that stakeholders across the animal agriculture and food industry understand that benefits of Livestock Traceability, and “see the need for it and are ready to actively embrace it,” according to Brian Sterling, Founding Partner & President, SCS Consulting, and a featured speaker at the conference.
The National Institute for Animal Agriculture chose Livestock Traceability: Opportunities for Animal Agriculture as its theme for this year’s Annual Conference. Traceability impacts producers from all livestock species.
Sterling’s management consulting firm works with food industry clients, and particularly on issues of food safety, food traceability, and the evolving questions around ‘social license’. He says this is an expression of how society, not governments, grants a business or industry its permission to operate. Sterling is also the former Managing Director of the Global Food Traceability center of the Institute of Food Technologists in Washington, D.C.
Traceability is not new, however shifting consumer demands and expectations now impact policy makers, and influence how producers, distribution companies, grocery retailers, and others behave. “Social license is granted or denied based on how communities of people, like consumers, perceive a company or industry to be demonstrating values consistent with their own. Traceability and transparency each have become strong values for consumers.”
Sterling continues. “Traceability has been implemented in many industries, and there are strategic lessons learned that can be applied to livestock. “Others have taken advantage of traceability long before livestock, he says, citing examples of produce, seafood, pharmaceuticals, electronics, and aircraft industries. Sterling’s  keynote presentation will focus on leveraging what others have learned about traceability.
“We hope those who attend the NIAA Annual conference come away with a ready acknowledgement that Livestock Traceability may not be easy, but that demand for it has only grown, it is not going away, and it is time for the industry at large to implement it,” says sterling. “The whole animal protein food chain needs to be engaged.”