The National Dairy Council New Product Competition seeks the next dairy product from college students across the United States and Canada. The eighth annual competition is for students to develop a dairy or dairy-based product to “satisfy consumers’ desire for performance nutrition.” A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes, with an $8,000 first place prize. Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June. With the announcement, the Council offered some insights, saying research suggests that75 percent of U.S. adults are current or potential consumers for sports and nutritious food and beverages, and that looking or feeling good, maintaining and improving strength and losing or maintaining weight are among the top motivators across gender and age groups. The deadline for submissions is January 14th. For more information, visit USDairy.com.