Bison, Water Buffalo Labeling Causes Confusion

The National Bison Association in September filed a formal complaint with the FDA and USDA regarding water buffalo being marketed in a manner to deceive customers into believing they were buying bison meat.
On Oct. 30, a bipartisan group of five U.S. Senators pushed federal regulators to immediately halt the sale of imported water buffalo meat products labeled in a matter that leads consumers to believe they are buying North American bison.
Listen to Rusty Halvorson Farm News Director talked about the issue with Dave Carter CEO of the National Bison Association.