Five companies creating meat imitating products have formed a coalition for educating consumers and advocating for market access. The Alliance for Meat, Poultry & Seafood Innovation was founded to allow the sector to “speak with a unified voice,” according to a news release. Founding member companies include BlueNalu and Finless Foods, makers of cell-based/cultured seafood, and Fork & Goode and JUST, makers of cell-based/cultured meat and poultry, and Memphis Meats, which is making cell-based/cultured meat, poultry and seafood. The coalition seeks to educate consumers about their products, and create a clear path to market for their products. Coined as fake meat by the animal agriculture sector, groups such as the National Cattlemen’s Beef Association have called for science to drive the regulatory framework, current being crafted by federal agencies. The new coalition will soon begin lobbying lawmakers and the Department of Agriculture regarding the framework. The coalition aims to “create an environment for the industry that will support continued innovation for years to come.