The National Cattlemen’s Beef Association says the Organization for Competitive Markets is using half-truths and smear tactics to pit beef producers against each other.
They say it’s clear that the Humane Society of the U.S. has taught the OCM staff some tricks to help them tear apart the beef industry from the inside. It’s no coincidence that they’ve chosen to do so at a time when the industry is struggling with market-related challenges and producer unrest. The NCBA points out that both groups would like farmers to think that the industry is weak when in reality the demand for beef is strong. That demand has been climbing for many years in both the United States and overseas. Much of that increasing strength comes from programs that are funded by the Beef Checkoff.
HSUS knows this and opposes it because they’re against the consumption of animal products. The NCBA says that’s why they’ve come together with OCM to organize and fund the ongoing smear campaign. Discrediting the beef checkoff allows the Humane Society, the OCM, and R-CALF to build up their membership numbers. The NCBA says division within the beef industry serves no one but the industry’s adversaries.