Something new is coming to the World Ag Expo. The Hemp Innovation Challenge is designed to kickstart the future of the hemp industry by supporting entrepreneurs, researchers, and students, who are launching some of the world’s biggest hemp industry innovations. Submissions are invited from hemp innovators in universities, companies, research institutes, barns, and government agencies. Finalists will be invited to the World Ag Expo in Tulare, California, in February of 2020 to take part in the Fast Pitch competition. Prizes will be awarded for ideas that include technology, software, and services driving growth and innovation in food, fuel, medicine, health, fiber, and sustainable development. The winners will receive strategic feedback about their innovation, business model, and go-to-market strategy. Event level highlights will include networking with executives, investors, and mentorship support for launching their innovations. Entering its 53rd year of existence, the World Ag Expo is the largest annual outdoor ag trade show in the world. The show had 102,800 people from 48 states and 65 countries enter the event in 2019 alone.