The Grocery Manufacturers Association is now the Consumer Brands Association, as part of a rebranding effort. Geoff Freeman, president and CEO of the association, says the Consumer Brands Association is “an entirely new organization with a focused, compelling agenda.” The association represents the grocery product industry. Research by the organization suggests the association should focus on concerns regarding transportation costs, growing investment and prioritization around sustainability. Board Chairman and CEO of General Mills, Jeff Harmening, says the association “will be a vital reflection of our united interests and alignment with today’s consumer.” From household and personal care to food and beverage products, the consumer-packaged goods sector contributes $2 trillion to U.S. GDP and supports more than 20 million American jobs. As the Grocery Manufacturers Association, the organization saw a handful of companies discontinue membership in 2017 over a GMO labeling disagreement. Several companies that left the organization went on to form the Sustainable Food Policy Alliance.