The Beef Industry Long Range Plan task force officially introduced its new five-year plan for 2021-2025 this week at the Cattle Industry Summer Business Meeting in Denver. Updated every five years, the Beef Industry Long Range Plan is designed to help the beef industry establish a common set of objectives and priorities. It communicates the industry’s strategic direction and provides insight on how the industry can serve its stakeholders by growing beef demand. Task Force leader Kim Brackett says, “We feel we’ve established some important priorities and strategies, as well as benchmarks for success that will help keep our industry on track through 2025 and beyond.” The plan seeks to grow global beef demand by promoting the benefits of beef, improve industry-wide profitability through expanding processing capacity, and increase research efforts on sustainability. The plan also seeks to make traceability a reality in the U.S. beef industry. The task force convened several times over the past year and considered all aspects of the industry when formulating the plan.