David Newman, a pork producer from Arkansas, was elected to serve a second term as president of the National Pork Board at the organization’s November meeting. The NPB’s 15 producer-directors represent America’s 60,000 pig farmers who pay into the Pork Checkoff, a program that funds research, promotion, and education efforts that benefit the industry. “Like everyone, U.S. pig farmers have faced significant challenges this year,” Newman says. “Supply chain disruptions caused by COVID-19 and the real threat of African Swine Fever have made this one of the most difficult years to be a pig farmer. But it also shows us how resilient and agile our industry and the Pork Checkoff are in the face of adversity.” Despite the numerous challenges that the pork industry has faced in recent months, Newman says he’s optimistic about the opportunities ahead. “I’m excited to be able to lead the Pork Checkoff for a second term as we implement key learnings from the past year, continue to build on retail sales growth for pork seen during the pandemic, and show consumers the value of the pork industry from farm to fork through our Real Pork master brand,” says Newman. He operates a farrow-to-finish operation in Arkansas that markets pork directly to consumers and foodservice operations.