The National Pork Producers Council launched the “Give-a-Ham” challenge. It’s a nationwide social media campaign encouraging hog farmers and those involved in the industry to donate pork to organizations that serve people living with food insecurity and then will challenge others to follow suit. The “Give-a-Ham” challenge will run through the end of this year. “With so many Americans struggling with COVID-related financial challenges, this year’s challenge takes on a special meaning,” says NPPC President Howard “A.V.” Roth (Rowth), a Wisconsin hog farmer. “Giving back to our communities is a core value of hog farmers nationwide; it’s so gratifying to come together as an industry this time of year to serve those in need.” Throughout COVID-19, U.S. hog farmers and their numerous state associations that represent them have donated a collective 15.7 million pounds of pork to local food banks through October 31. That total equals 222.8 million servings of pork. “I’m proud to be part of an industry that has already made significant contributions this year to help those less fortunate and look forward to participating in the ‘Give-a-Ham’ challenge, paying it forward with pork,” Roth adds. Participants are encouraged to share their stories on social media using the #GiveaHam hashtag.