Masters of Beef Advocacy Program Launches Updated Training

The Masters of Beef Advocacy program Wednesday updated advocacy training modules – called MBA NextGen. The updates to the popular training modules make it easier for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.

Updated information and resources to help answer consumer questions are all accessible within the program. MBA NextGen continues to be a free, self-guided online course that provides farmers, ranchers, service providers, students, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle. A National Cattlemen’s Beef Association spokesperson says the program “is one of the most effective tools we have to teach a wide audience the core principles of the cattle industry.”

The program started in 2009, and to-date, there are more than 15,000 graduates. To enroll or find out more about the latest Masters of Beef Advocacy Program, visit BeefItsWhatsForDinner.com.