Farm Broadcaster Jessica Benson talks with Nicole Wardner, Consumer Marketing & Industry Relations Specialist for the North Dakota Beef Commission about — you guessed it — BEEF! May is beef month and Jessica and Nicole talk about the benefits of cattle production when it comes to conservation, habitat preservation, and the natural carbon cycle ruminants play a key role in. They also discuss the history of the Beef Checkoff and current programs, like the “Build Your Base” program that educates student athletes about the quality and importance of beef protein. They also talk plant-based meat substitutes and why restaurants SHOULD offer this option to customers!
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