The American Sheep Industry Association launched the American Wool Assurance website last week at AmericanWoolAssurance.org. The website allows American sheep producers to take a crucial step in certifying their wool through a voluntary, American industry-driven certification process.
The American Sheep Industry Association worked with Colorado State University the past two years to develop the voluntary program and standards that will allow manufacturers to purchase American wool with confidence that the animals producing that wool have been raised with a high level of care. Industry input from producers, shearers, buyers, extension, animal welfare experts and processors was critical in the development of program standards. ASI Deputy Director Rita Samuelson states, “This is something that consumers and brands are asking for increasingly, and so it has become important to retailers, processors and wool buyers in recent years.” ASA says Sheep producers interested in earning certification should go to AmericanWoolAssurance.org and sign up as soon as possible.