United Fresh and PMA Members Approve of New Organization


The Produce Marketing Association and United Fresh Produce Association held a member vote this week to seek approval to move forward in creating a single new organization. The new organization, announced earlier, this year will represent the global produce and floral communities. Each organization solicited votes from their members, and both reported full confidence in the initiative.

The member vote was the final step in approval to dissolve each organization at end of year to incorporate a new association launching January 1, 2022. PMA and United Fresh have indicated that the next priority will be to create the organization’s new structure focused on best serving the industry’s needs and goals. Members can expect an update on the staff team, volunteer leadership structure, and business plans for 2022 in the coming months. Based on the member vote, both associations will now honor the membership status of the other organization when registering for events and programs.