Blue Diamond almonds is doing big business on Amazon. Blue Diamond Growers CEO Mark Jansen says it started three years ago.
“Yeah, three years ago, we were in strategic planning and seeing what was happening and realize that we had to get dramatically better at e-commerce. So, I think if we do this right, Amazon can become one of our top five largest customers within five years. And at the time, I believe it was, still had nice business, but it was like our 87th largest customer at that time. So, what we did is we over invested to develop our muscle around ecommerce. We hired away Director of e-commerce from ConAgra which is much, much, bigger food company. I think most people don’t realize that being on a scale basis working in e-commerce requires many changes within your supply chain and customer service and your web presence, it’s not as easy as just hopping on Amazon and selling something.”
Jansen says Blue Diamond Growers were doubling and tripling their business over the last couple of years.
“And this past year, we did that, more than doubled it again, and certainly the COVID pandemic accelerated those efforts for us. And so, Amazon, and it didn’t take five years, it was just over three years became a top five customer for us.”