Experience Beef at the 2022 Black Hills Stock Show and Rodeo Rapid City


Pierre, SD – The South Dakota Beef Industry Council (SDBIC) will place beef center stage at multiple events at the 2022 Black Hills Stock Show and Rodeo Rapid City. This year’s stock show will take place January 28 – February 5, 2022 in Rapid City, South Dakota. SDBIC employees, SDBIC Board of Directors and Junior Beef Ambassadors will showcase BEEF to thousands of people throughout the region.

The new Beef and Bronc Experience, located in the Rodeo Zone, will provide attendees the opportunity to learn the beef story from pasture to plate including the chance to attend the Beef, Broncs and Beer event at 3:00 PM on Saturday, January 29, 2022. Join SD Beef, Lost Cabin Beer Co., and Team Beef SD Chef, Justin Warner in a beef and beer pairing demonstration you won’t want to miss! The Beefy Chili Cookoff takes place on Sunday, January 30, 2022 and will highlight local talent from across South Dakota as they bring their best chili forward in this 28-year contest. You will also see the Jr. Beef Ambassadors, staff, and ranchers from across the state engaging in many live interviews and events including Rodeo Rapid City!

Beef will continue its partnership with Rodeo Rapid City with each performance providing opportunities for attendees to win Beef Bucks! You can also sign up at the booth to win Beef Bucks/Beef Certificates and have Amanda Radke sign the all new “Beef Strong” children’s story. This is a new educational resource found within the Build Your Base Sports Nutrition and training program written in partnership with Sanford Health. Learn more about the South Dakota program as it continues to grow across the United States at https://buildyourbase.org.

SDBIC Director Les Shaw states “This year’s Black Hills Stock Show and Rodeo Rapid City is gearing up to be better than ever for the SDBIC, with the new addition of the Beef and Broncs Experience located within the Rodeo Zone. Year after year this event gives us ample amounts of opportunity to spread the beef message and our commitment to care as beef producers and bringing consumers a high-quality protein.”

This year is all about the experience! Whether it is coming to the Stock Show for its experience, reconnecting with old friends, or trying the newly added Bull Shot, Beef is there for you! Stop by the SDBIC booth at its new location in the Rodeo Zone! Find great tips, tricks, and ideas on how you can experience the savors and flavors of beef including recipe for the all new “Bull Shot”. This Vodka, Beef Bouillon, Worcestershire Sauce, Garlic Salt and Lime has a kick!

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program. For more information on Beef Checkoff and statewide efforts visit www.sdbeef.org and www.MyBeefCheckoff.com or contact Suzy Geppert at sgeppert@sdbeef.org.