Country music singer and songwriter, farmer and Case IH brand ambassador Lee Brice will celebrate producers this summer throughout his ‘Label Me Proud Tour’ with his song “Farmer.” The song was written as part of Case IH’s Built by Farmers initiative. The campaign connects the company’s employees, dealers and their families rooted in agriculture with the farmers who use Case IH equipment and technology. Born and raised in South Carolina, Brice pays homage to North America’s dedicated producers and ranchers through his lyrics. The song debuted at the 2021 Farm Progress Show Concert in Decatur, Illinois. Brice says, “I wrote ‘Farmer’ to honor the families and individuals who are up before sunrise, doing the backbreaking work it takes to provide food and resources for homes all across America.” The cross-country Label Me Proud tour will span 23 cities, and select stops throughout the tour will feature “Farmer” in the concert setlist.