Rob-See-Co Announces Acquisition of Rupp Seeds Grain and Forage Division


ELKHORN, Neb. (May 16, 2022) – Rob-See-Co, an independent seed company located in Elkhorn, Neb. acquired the Rupp-brand grain and forage division of Rupp Seeds, an Ohio-based seed company. The acquisition enables Rob-See-Co to expand its market and product offering to Rupp Seeds dealers and growers.

“We are excited to welcome the Rupp Seeds team to our Rob-See-Co family,” said Rob Robinson, Rob-See-Co CEO. “Rob-See-Co and Rupp Seeds share the culture of a family-owned company. Both companies offer a simple, transparent business model and value the customer relationship. Given the similarities between the two companies, we see a mutually beneficial relationship.”

Given there is no overlap with existing dealers, Rob-See-Co anticipates it will work with 100% of Rupp Seeds’ dealers and will continue to sell Rupp corn, soybean, and wheat branded products through the 2022 growing season. In 2023, the company plans to expand its offering to Rupp dealers to include Rob-See-Co and Innotech brand corn and soybeans, Masters Choice specialty silage, and Streamline Ag seed-driven crop inputs. The company will operate out of Rob-See-Co’s headquarters in Elkhorn, NE. The Rupp family will continue to offer their vegetable seeds and other crops under the Rupp Seeds brand, operating out of their Wauseon, OH offices.

Customers will benefit from an expanded product selection. Rupp Seeds customers and dealers will gain the efficiencies of Rob-See-Co’s operations, including broad germplasm and trait access, and improved testing and characterization. Rob-See-Co will benefit from an expanded footprint and access to additional trait and germplasm platforms. All customers will continue working with their respective Rupp Seeds and Rob-See-Co representatives, as there is no overlap in sales territories.

“We’re excited for the opportunities our customers and dealers will experience with this transition into Rob-See-Co through dealer development and broader access to world-class genetics and traits,” says Phil Rupp, Rupp Seeds President. “Since 1946, Rupp Seeds has been a trusted partner for dealers and growers in Ohio and Michigan. We’re proud of the legacy we’ve created and excited to see what the future holds in this next chapter with Rob-See-Co.”

“Our two organizations bring together strengths and expertise which expands Rob-See-Co’s capabilities,” said Jim Robinson, Chief Technology Officer at Rob-See-Co. “We are thrilled to have the opportunity to expand our offerings, and to be able to share that with our growers.”

To learn more about Rob-See-Co, visit

About Rob-See-Co

Rob-See-Co is an independent seed company with regional expertise, providing customers access to leading genetics and traits through the Rob-See-Co and Innotech® seed brands.  Rob-See-Co also sells Masters Choice specialty silage and forage products, as well as Streamline Ag seed-driven crop inputs. Rob-See-Co works alongside its customers, building strong relationships and helping them plant the right seed for their long-term success, while keeping the process friendly, straightforward and simple.  To learn more, visit

Innotech® is a registered trademark of a Syngenta Group Company.  Enlist E3™ soybeans were jointly developed by Dow AgroSciences LLC and MS Technologies, LLC.®™ Enlist E3 is a trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. Rob-See-Co™ is a trademark of Rob-See-Co, LLC.