RESEARCH TRIANGLE PARK, NC, June 22, 2022 — BASF Agricultural Solutions North America today announced it will donate $50,000 to The Bee & Butterfly Habitat Fund’s Seed A Legacy pollinator habitat program. The donation is part of BASF’s annual Living Acres #MonarchChallenge initiative.
The Bee & Butterfly Habitat Fund will use BASF’s donation to expand its Seed A Legacy pollinator habitat program with the goal of restoring high quality pollinator habitat with free or reduced cost seed to landowners across 12 Midwest states.
“Through the #MonarchChallenge, we have been focused on helping restore and conserve habitat for the monarch butterfly and other pollinators,” said Paul Rea, Senior Vice President of BASF Agricultural Solutions North America. “This donation to The Bee & Butterfly Habitat Fund was a natural fit as they share the same goal of establishing and conserving habitat for pollinators like the monarch butterfly.”
Since its inception in 2015, the Monarch Challenge has resulted in the planting of 110,000 milkweed seedlings and the creation of more than 67,000 pollinator habitats. Eighteen BASF sites have participated with more than 8,000 participants who planted milkweed in 39 states.
“We are grateful for the support of BASF and the Monarch Challenge. Since 2018 we have established over 440 pollinator projects on over 4,400 acres through the Seed A Legacy program. This is a unique program that offers high-quality pollinator habitat and one-on-one technical guidance. Pollinators and their habitat needs represent the largest conservation movement of my lifetime. Pollinators are a ‘glue’ that connects every important environmental issue of today” said Peter Berthelsen, Partnership Director at The Bee & Butterfly Habitat Fund .
The fund works with landowners, conservationists, scientists, and other partners to build healthy and sustainable pollinator habitat with maximum benefits. Through the Seed A Legacy Habitat Program, each project receives free or heavily discounted pollinator seed mixes and the guidance to prepare, establish, and maintain the project for a minimum of five years.
“Farmers have the biggest job on Earth,” Rea said. “Pollinators play a key role in helping farmers feed a growing population. BASF does everything we can to support farmers, including the advancement of pollinators, like monarch butterflies, in their work to support farmers.”
As part of the Monarch Challenge, BASF encourages other businesses and individuals to do their part in supporting monarch butterflies and other pollinators, which in turn supports farmers with their incredible responsibility. This support can be in the form of a donation to an organization working to establish or conserve habitat for monarchs and pollinators, planting milkweed seedlings, or other native blooming species. BASF encourages those supporting this initiative to use the hashtag #MonarchChallenge2022 and to share their efforts on social media channels.
The Monarch Challenge has inspired increasing numbers of farmers and others to work toward conservation of the monarch butterfly species — all while protecting crop productivity.
“The Monarch Challenge is just one important step in BASF’s sustainable agriculture journey,” said Rea. “We’re using the lessons learned from this initiative to expand our biodiversity and conservation efforts in the future.”