Consumer spending patterns encouraged a more typical distribution of beef sales for foodservice, retail and international businesses this year.
Restaurant dining elevated foodservice to the brand’s second-best year at 405 million pounds, mirroring the previous year’s double-digit gain.
Following two consecutive years with more than 600 million pounds, grocery store meat departments across the U.S. sold 548.5 million pounds of the Certified Angus Beef ® brand in fiscal 2022.
While U.S. retail dipped slightly, beef sales by global partners grew.
Partners outside of the U.S. increased sales to 178.5 million pounds for the year, with three of the top five markets—Canada, Mexico and Taiwan—growing by more than 24%. To complement international growth in these markets, the Middle East, Central America, Dominican Republic and Qatar each experienced their best year with the brand.
Limits on labor in restaurants and grocery stores, coupled with shoppers seeking prepared and ready-to-cook items, led value-added products to a new annual record. The 40.7 million pounds sold marked a 6.3% increase, with gains in 15 of 23 product categories—especially fully cooked briskets, shaved steak and beef bacon.
These same partners identified opportunities for ground beef, a versatile and less costly item for menus and retail shoppers. Ground beef sales reached a record 261.7 million pounds, 10.7% above 2021.
Certified Angus Beef ® Natural also grew by 7% year over year to 4.7 million pounds.
“The success of the last 44 years hasn’t come by luck or chance for this brand,” says Stika. “It’s been achieved through ranchers’ determination to produce a high-quality product, combined with our partners’ hard work and intentionality to continue to plan, prepare and position themselves and our consumers to be successful.”