Ag Resource Management Names Rip Mason Chief Executive Officer


FORT WORTH, Texas (Dec. 6, 2022)  Ag Resource Management (ARM), one of the nation’s top providers of agricultural lending and crop insurance, today announced the appointment of Rip Mason as chief executive officer effective immediately.

A veteran leader of successful private equity ventures in a variety of industries, Mason has served on ARM’s board since August 2019 and was recently named vice chairman, a position he will maintain. Mason is part of the Operating Partner Network for Virgo Investment Group, a private investment firm and majority owner of ARM.RIPMASON.jpg

“I’ve worked with Rip for over two decades and seen firsthand how he can optimize companies to reach their potential,” said Jesse Watson, Virgo founder and CIO, and chairman of ARM’s board. “Rip’s impressive multifaceted corporate experience is just what’s needed as ARM accelerates its reach to serve more farmers with innovative financial solutions.”

Mason has deep operational experience and an exceptional track record leading high-growth private equity backed companies. Examples include his roles as CEO and later chairman of LegalShield and, before that, CEO and vice chairman of Jafra Cosmetics. He graduated with a J.D. from Rutgers University School of Law and earned his undergraduate degree from Middlebury College.

Mason succeeds John Hoffman, who joined ARM as CEO in January of 2020. Hoffman led the company to consistent double-digit growth in loan production and oversaw expansion of the company’s service offerings.

“ARM is positioned for incredible success, and I am thrilled to lead the company through this next exciting chapter. We are expanding our customer base, our offerings and our innovation in both fin tech and ag tech,” Mason said. “Stay tuned as we pioneer the future of ag finance.”