Cookbook author and social media influencer Shereen Pavlides will host a live cook-along from the National Cattlemen’s Beef Association Culinary Center.
The event is on Tuesday, July 11, at 4 pm Mountain time. Pavlides will showcase beef on her popular “Cooking with Shereen” Instagram page. Her social media work has earned her more than six million followers across her Instagram, Tik Tok, and Facebook pages. Her followers will be invited to visit BeefItsWhatsForDinner.com prior to the cook-along, where they’ll see a grocery list and the event details. During the event, she’ll teach her audience how to make one of her favorite recipes – Jamaican Jerk Steak with Coconut Rice.
The NCBA is excited to partner with a well-known influencer. “Partnering with an influencer like Shereen allows us to tap into a new audience and introduce the brand to thousands of consumers,” says Clark Price, Federation Division Chair for NCBA.