The American Lamb Board remains focused on educating consumers about cooking lamb at home. Many lamb purchasers cite the lack of confidence in cooking lamb as a significant barrier when cooking lamb at home. Plus, consumers who purchase lamb to cook at home are more likely to reserve lamb for special occasions and holidays.
ALB is helping make American Lamb a more mainstream at-home dinner choice through partnerships with two virtual cooking class programs. Kittch and Homemade are innovative new ways to reach and inspire consumers to cook American Lamb at home for weeknight dinners.
“We know lamb purchasers are motivated to buy lamb when they have access to easy-to-follow recipes,” says ALB Chairman Jeff Ebert. “These new partnerships take that to a new level by providing both recipes and interactive online classes to let consumers prepare lamb dishes at home alongside chefs across the country.”
For information, go to lambboard.com.
