The Fertilizer Institute has announced the selection of two agricultural retailers and their partnering farmers as the 2024 4R Advocates. These four individuals are being recognized for their exceptional commitment to implementing fertilizer management practices based on the principles of 4R Nutrient Stewardship, which have demonstrated significant economic and environmental benefits.
“Our 2024 4R Advocates are at the forefront of environmental stewardship,” says TFI President and CEO Corey Rosenbusch. “Their commitment to the 4Rs – right source, rate, time, and place – is crucial for optimizing crop yield and sustainability, ensuring our ability to continue feeding the crops that feed the world.”
Now in its 13th year, the 4R Advocate program highlights the in-field successes of these best management practices. The advocates collectively manage diverse cropping systems across multiple states and will participate in various TFI outreach efforts. For information on the 4R advocates and 4R Nutrient Stewardship, go to tfi.org.
