Our Farm and Ranch Media team will be on the ground in San Antonio, TX for the 2025 Cattle Industry Convention and Trade Show! Stay tuned for more coverage from the event on-air and online. Learn more at: https://convention.ncba.org.

Stories from 2025 Cattle Industry Convention

Nebraska Cattlemen Becomes New NCBA President
Buck Wehrbein, a Nebraska cattleman, took over the role of NCBA president during CattleCon 2025 in San Antonio, Texas. Wehrbein has a 45-year career in the cattle feeding sector, so he brings decades of dedication to the

NCBA Announces 2025 Policy Priorities
SAN ANTONIO, Texas – This week, the National Cattlemen’s Beef Association’s (NCBA) Executive Committee approved the organization’s policy priorities at CattleCon 2025. This year the focus will be on engaging with the Trump Administration and Congress to expand

First-Generation Cattle Rancher Announced as 2024 Advocate of the Year at Annual Cattle Industry Convention
San Antonio, TX – From Temple, Texas, Emma Coffman has been selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, as the 2024 Advocate of the Year. The award recognizes Coffman for her creative

CattleFax Forecasts Continued Strong Demand and High Price Outlook for Cattle Producers
SAN ANTONIO, Texas – The popular CattleFax Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas, shared expert market and weather analysis on Thursday. The U.S. beef industry is poised for another year of

Cattle Industry Recognizes Award Honorees During CattleCon 2025
SAN ANTONIO, Texas (Feb. 6, 2025) – Producers, students and advocates were recognized as the “Best of Beef” through a variety of scholarship and award programs during CattleCon 2025, held Feb. 4-6 in San Antonio. 2024 Environmental

Nebraska Cattleman Becomes New NCBA President
SAN ANTONIO, Texas – Buck Wehrbein, a Nebraska cattleman, ascended to the role of NCBA president during CattleCon 2025, held this week in San Antonio, Texas. Wehrbein, with a 45-year career in the cattle feeding sector, brings decades

Talking Pasture Health at CattleCon 2025
(SAN ANTONIO, TX) — With spring in our distant future, making sure we have healthy pasture for our cattle is essential. Katie Koenig covers much of the central Plains for Corteva Agriscience and she encourages ranchers to

2024 Environmental Stewardship Award Program Regional Winners Announced
SAN ANTONIO, Texas – The National Cattlemen’s Beef Association (NCBA) recognized seven of the nation’s top cattle operations during CattleCon 2025 in San Antonio as Environmental Stewardship Award Program (ESAP) Regional winners for their conservation efforts. “Conservation

Taxes, Succession Planning and Profitability on the Minds of Cattle Producers
(SAN ANTONIO, TX) — As 2025 gets underway, there are plenty of items on the minds of cattlemen and women as they discuss policy priorities at CattleCon 2025. With the new Trump Administration, there is excitement amongst