Cattle industry leaders praised the introduction of a bipartisan congressional resolution recognizing the importance of commodity checkoff programs, including the Beef Checkoff. As a cattle producer who invests in the checkoff, National Cattlemen’s Beef Association President Todd Wilkinson says he knows how important the program is to the industry’s success. “The Beef Checkoff was created by cattle producers and provides immense benefits to those producers,” he says. “I’m grateful for the resolution and the fact that lawmakers are standing with cattle producers to recognize the importance of checkoff programs.” He’s also hopeful that more members of Congress will listen to farmers and ranchers and reject animal rights activist-led proposals like the OFF Act that undermine producer control of checkoffs. “Checkoff-funded programs have led to the development of new cuts of beef and strengthened consumer trust in the cattle industry’s animal welfare and sustainability,” says NCBA Policy Division Chair Gene Copenhaver.
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