Lamb Industry Sustainability Survey Needs Producer Input

The American Lamb Board is looking for help from U.S. lamb producers and feeders regarding their environmental stewardship and other sustainability practices. The goal is to better inform consumers and direct checkoff programs about those practices. The survey runs until Monday, August 14. “It’s so important to have solid data that actually represents what our diverse American Lamb industry does, the progress we’ve made, and that helps us continually improve productivity, animal care, and sustainability,” says Peter Camino, ALB Chair from New York. “The U.S. lamb industry is often misrepresented, so we need solid, new data to correctly tell our story.” The ALB says the sustainability survey will help them communicate with retailers, chefs, and consumers. Also, the ALB will use the information to guide its industry education and research efforts so that checkoff funds are invested where they will make the most difference. For more information, go to bit.ly/USLambSurvey.