The American Lamb Board is gathering data about how sheep are raised, cared for, and fed, for use in U.S. Lamb Checkoff Programs and needs producer input.
“Our industry needs this information from America’s producers and feeders for consumers but also to help determine where to invest research and industry outreach funding,” says Peter Camino, ALB Chair from Buffalo, Wyoming.
One lucky U.S. lamb producer or feeder will win a paid trip, including registration, airfare, and hotel, to the 2024 American Sheep Industry Convention in Denver, Colorado, just for completing the survey. The ALB will compare the results of this survey to the findings from a similar survey done in 2011, and this will let the industry identify areas where the industry has improved and issues that need addressing.
Also, the survey data will be utilized to communicate with retailers, chefs, consumers, and guide industry education and research efforts.