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AEM: Market Challenges Lie Ahead, But Optimism is Warranted

As equipment manufacturers look ahead to the remainder of 2023 and beyond, the landscape continues to present challenges for the industry and the ag and construction customers it serves.

AEM members report demand for products across both industries has softened. However, particularly in construction, investments in infrastructure, energy and utilities, point to better days ahead. And a wealth of data suggests optimism – both in the short term and long term. AEM Director of Agriculture Austin Gellings says, “Essentially, everything hinges on where a farmer is going to be able to improve their efficiency the most and in turn see the greatest return on investment.”

With input costs continuing to rise, the best ways for a farmer to respond and continue to reap the rewards of strong commodity prices is to operate on those margins and find wins where they can. As farmers are looking for ways to minimize inputs while still increasing yields, technology and data provides the answer.

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