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Apply Today to Become Beef Spokesperson

The Beef Checkoff-funded Trailblazers program is seeking applications for its next class of beef advocates. Trailblazers, developed by the National Cattlemen’s Beef, takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.

NCBA’s Chandler Mulvaney says, “If you are an advocate and seeking a chance to be empowered on your advocacy journey, apply today, and help safeguard the work of cattle farmers and ranchers.” The Trailblazers program is looking for new spokespeople to participate in a year-long hands-on program designed to train, equip, and empower beef advocates. Selected candidates receive training to become expert communicators, excel in media interviews and understand how to build confidence in beef-related practices when talking to consumers.

Applications will be accepted through December 8, and selected participants will be notified mid-January, upon completing the review process. Learn more and apply at

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