Greg Harden, a best-selling author and former associate athletic director of student counseling at the University of Michigan, will be the keynote speaker at the 2024 Farm Bureau convention.
He’ll address attendees during the closing session of the annual convention on Monday, January 22. Harden counseled more than 400 student-athletes, including names like Super Bowl champion Tom Brady, Heisman Trophy winners Desmond Howard and Charles Woodson, and Olympic swimming champion Michael Phelps. “Persistent, patient, and resilient are among the traits that professional athletes share with farmers and ranchers,” says Farm Bureau President Zippy Duvall. “That’s why Greg’s message about coaching and mentorship is so timely.”
Duvall also says the lineup for the entire convention is outstanding. In addition to guest speakers and exciting competitions, they’ll host important conversations about top priorities for U.S. agriculture, including the farm bill.
The 105th AFBF convention is in Salt Lake City, Utah, January 19-24, 2024.