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NCBA Trade Show is One More Reason to Attend CattleCon24

CENTENNIAL, Colo. (Dec. 4, 2023) – There are plenty of reasons to attend CattleCon24 in Orlando, Florida, but the NCBA Trade Show is at the top of the list for many. More than eight acres of exhibitors, displays and educational experiences will welcome attendees Jan. 31-Feb. 2, 2024.

The NCBA Trade Show offers opportunities to network, learn, shop, dine and connect with friends, both old and new. More than 350 exhibitors will showcase the latest advancements, from equipment and technology to pharmaceuticals and feed supplements, all conveniently located under one roof. In addition to finding the right product or service to solve any problem, there are a variety of educational opportunities within the show.

Cattle Chats will feature 20-minute beef industry educational sessions. Attendees can also stop in the Learning Lounge to enjoy informal, face-to-face talks in an intimate setting right on the trade show floor. Industry leaders will tackle topics such as reproductive technologies, vaccination programs, ag lending and crop protection.

The popular Stockmanship & Stewardship Demonstration Arena returns with stockmanship experts Dr. Ron Gill and Curt Pate providing low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, industry updates and facility design sessions. Interactive discussions will show how producers can shape consumer perceptions of beef and how the principles presented have significant economic and “quality of life” benefits.

The trade show experience continues each afternoon with food, fun and entertainment. The hottest event in town on Wednesday will be the Flamingo Fiesta Welcome Reception, Thursday’s Hoppy Hour will feature a wide variety of beers, and Friday’s Pups & Popsicles will wrap up the week with furry friends and refreshing treats.

Recognized by Trade Show Executive magazine as one of the top 100 trade shows in the United States, the NCBA Trade Show is the largest of its kind for the cattle industry. A variety of registration options are available including trade show only and single day tickets, which include show access, lunch, receptions and educational activities. For more information and to register and reserve housing, visit

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