With the recently secured MAP funding, the AFIA is positioned to continue its work on expanding the U.S. animal food industry’s $7.5 billion-worth of exports. The work entails conveying to Vietnamese and Chinese stakeholders the benefits—such as utility, safety and quality—that U.S. animal food products bring to farmers in terms of improved animal production and health. It also includes providing pet owners with information about the importance of complete and balanced pet diets to help their pets live longer, healthier lives.
Operating under the MAP framework, the FAS partners with trade associations, including the AFIA, and other collaborators to jointly fund the promotion of U.S. agricultural products and commodities internationally. |