DENVER — The Red Angus Association of America recently recognized Hub City Livestock Auction in Aberdeen, South Dakota, for their excellence in marketing Red Angus and Red Angus-influenced cattle. The award was presented to Hub City Manager Glenn Gaikowski by RAAA Commercial Marketing Specialist Rachael Oliver on Jan. 10.
“Hub City has continually supported Red Angus producers throughout the years by hosting special Red Angus feeder calf sales and is well deserving of this award,” said Oliver. “Glenn has been a huge Red Angus supporter and without his tenacity for fair marketing, the demand for Red Angus feeder cattle in that region would not be where it is today.”
RAAA works closely with forward-thinking livestock auction markets to best represent Red Angus producers and their livestock. Hub City’s consistency in hosting Red Angus specials, the number of calves sold in these sales and promotion of the cattle were noted when determining which market would receive the honor.
Special Red Angus FCCP sales give buyers access to superior Red Angus genetics while supporting ranchers seeking premiums for their high-quality Red Angus-influenced feeder cattle. Producers and RAAA are greatly appreciative of the efforts put forth by Hub City Livestock Auction to support Red Angus producers through tactical marketing and strategic partnerships.
For additional information on Red Angus value-added programs such as FCCP or Allied Access, or to learn more about Red Angus-specific marketing programs, please contact Rachael Oliver at firstname.lastname@example.org.
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.