The American Lamb Board released its fiscal year 2023 Annual Report to share programs and success stories with mandatory lamb checkoff stakeholders over the last year.
The American lamb industry saw many successes during 2023, including an overall increase in demand for lamb nationwide. However, it comes at a critical point when U.S. flock numbers are declining. Many ALB programs focus on increasing demand for American lamb, but industry education and research are also at the forefront of the board’s work. Among the 2023 highlights in the report is a Sustainability Spotlight, where growers can find information about the Climate Smart Grant, a new Sustainability Director, a landmark environmental footprint study, and much more.
There are promotional highlights featuring a growing food blogger network, cooking classes, events, and retail promotions. Looking ahead to the rest of 2024, the board is working on new industry workshops, promotions, educational opportunities, and research projects.
