MANKATO – Northern Soy Marketing (NSM) has unlocked a new realm of increasing soybean farmer profitability with its recent rebranding and the launch of its new website. The refreshed logo features a lock and the tagline, “Unlocking knowledge of soy quality,” which supports NSM’s vision of shifting the soybean value paradigm from crude protein to nutritional value.
“The concept of the lock came to fruition as we brainstormed the true mission of NSM,” said Kristeena Thisius, director of marketing for Ag Management Solutions, which led the re-brand project. “NSM’s goal is to be an education hub for soy quality information, both through in-person visits and its digital presence.”
A farmer-led board formed by the soybean checkoff boards of Nebraska, North Dakota, South Dakota, Wisconsin and Minnesota, NSM invests grower checkoff funds to conduct research on soybean quality in U.S. soybeans and soybean meal destined for export, especially those from the Pacific Northwest (PNW) ports. Additionally, NSM funds educational outreach sessions for international soybean buyers to consider critical amino acid value as a complete assessment of soybean feed quality rather than only crude protein levels.
“Education is at the heart of NSM’s mission,” said NSM Chair Patrick O’Leary, who farms in Benson, Minnesota. “We want to connect with buyers and end users to provide them with the knowledge to make the best nutritional decisions for their livestock. The new logo and website reflect that.”
The new website – soyquality.com – will act as the true education hub and resource center for international buyers, nutritionists and U.S. soybean farmers.
“We are excited for this next chapter for NSM,” O’Leary said. “The new website will be the premier spot for international buyers, feed nutritionists and farmers to gather the knowledge they need to make the best decisions for their companies and operations.”
About Northern Soy Marketing
Northern Soy Marketing, LLC is the farmer-leader board formed by the soybean checkoff boards of North Dakota, South Dakota, Nebraska, Minnesota and Wisconsin. The board invests grower checkoff funds to conduct research on soybean quality and Critical Amino Acid Value (CAAV) levels in northern-grown soybeans and funds outreach to buyers around the world.
