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South Dakota Beef Industry Council Releases New Children’s Book

Pierre, SD – The South Dakota Beef Industry Council (SDBIC), with Ag Storytellers, Amanda Radke and Michelle Weber, are excited to present their new children’s book, “The Journal of Rowdy the Cow Kid”.

The Journal of Rowdy the Cow kid will take you on a 12-month adventure with Rowdy the Cow Kid to learn all about what it takes to be a farm or ranch kid raising high-quality beef. Throughout the book you will learn how beef farmers and ranchers support their communities while raising cattle that help the land, water, air and wildlife.

Author Amanda Radke is excited about the new release. “Rowdy will take readers on an adventure on the beef cattle farm and ranch through an entire calendar year. Kids will learn about calving, grazing, feeding in the winter, harvest, auction barns, and county fairs. Weber truly brought the story to life with her beautiful illustrations, and it is our hope that readers will see how producers are stewards of the land and livestock in every page of this book.”

March is National Agriculture Month, the perfect time to release the book that highlights the hard work and community dedication of farmers and ranchers. The SDBIC will be using the new children’s book throughout the month at several events, including Ag Day at the Washington Pavilion March 22 – 23, 2024 in Sioux Falls, South Dakota. The South Dakota Junior Beef Ambassadors will also be promoting the book throughout their local schools in South Dakota, as they read and donate the book to elementary classes during National Ag Week, March 17-23, 2024.

South Dakota Junior Beef Ambassador Coordinator, Riley Zoss-Littau, believes the book will be a great tool for the Beef Ambassadors, “Rowdy the Cow Kid reflects many of our Jr. Beef Ambassador’s daily lives as they work with their families to care for the land and the livestock. This book will be a great opportunity for the Ambassadors to share their stories while promoting beef in their local communities.”

Get your copy of “The Journal of Rowdy the Cow Kid” at The Journal of Rowdy the Cow Kid: Radke, Amanda, Weber, Michelle: 9798878482936: Books

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information about the Beef Checkoff and statewide efforts visit and or contact Jodie Anderson at

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