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Dairy Checkoff Sparking Innovation at Trade Show

The dairy checkoff will showcase dairy innovation and its overall nutrition package to the more than 70,000 people attending the country’s leading trade show in the natural, organic, and healthy products industry.

A Dairy Management Inc. team will be onsite at the Natural Products Expo West event March 12-16 in Anaheim, California. The goal will be to spur dairy innovation among entrepreneurs, investors, and others seeking to grow their food and beverage businesses. It’s the checkoff’s first time at the event. “We want dairy to show up in a big way,” says Maria Buerk, executive vice president of innovation for DMI. “It’s typically the non-dairy alternative companies that show up to this event, but this is the biggest natural foods show and we are the biggest natural food besides vegetables.”

Among the checkoff’s goals at Expo West, the DMI team wants to share a new checkoff-created tool designed to help entrepreneurs: InnovateWithDairy.com.

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