U.S. sales of certified organic products approached $70 billion in 2023, a new record for the sector. Dollar sales for the American organic marketplace hit $69.7 billion last year, up 3.4 percent. That’s according to the 2024 Organic Industry Survey released this week by the Organic Trade Association.
Despite stubborn price inflation seen throughout retail stores, consumers still looked for the USDA Organic label in good numbers. The organic marketplace recalibrated its supply chain and reconciled the cost of doing business in part with increased retail pricing. Produce held its spot as the largest organic category in 2023, continuing to be the primary point of entry for consumers into the organic market. In 2023, the produce category grew by 2.6 percent to $20.5 billion.
Top sellers in the organic produce section were avocados, berries, apples, carrots, and pre-packaged salads. The second biggest category was grocery sales at $15.4 billion.
