From pasture to plate, it takes multiple links in the value chain to bring Americans the hamburgers they throw on the grill this Fourth of July. Each link is integral to the success of others, one of many important takeaways for the 25 Angus producers selected to attend the 2024 Beef Leaders Institute.
The American Angus Association and Certified Angus Beef host the annual program to develop young cattlemen and women as industry leaders. “Sometimes producers get so focused on raising high-quality cattle that it can prevent them from having a better understanding of how they impact every step along the way to the consumer,” says Kara Lee, director of producer engagement at Certified Angus Beef. “They’re the beginning of the food chain.”
The five-day tour started at the American Angus Association in St. Joseph, Missouri, and traveled to six states before finishing at the Certified Angus Beef headquarters in Ohio.
